Inside the EU regions’ clandestine journalist-for-hire scheme
The Committee of Regions (CoR) has taken a desperate – and ethically questionable – step to make sure it elicits more than a yawn from Brussels correspondents.
This EU advisory body representing 329 European regions, provinces and cities has no role in European law-making other than providing non-binding opinions, which are mostly ignored. It has limited recognition by EU citizens, and the media rarely reports on its activities.
It looks like the CoR is desperate to have more public visibility. In September 2022, it entered into a “media partnership” with the Spanish news agency EFE, worth a total of 135,000 euros.
By the terms of their deal, EFE – which provides wire stories to thousands of news outlets in Spain and the Spanish-speaking world – is obliged to send a “dedicated journalist” to cover the CoR’s plenary meetings and other events, according to three contracts seen by Follow the Money. The journalist’s role? To provide “quotes and visibility” to representatives of European regions, “in particular the members of the Spanish delegation”, and other EU figures, “when considered useful from an editorial point of view.”
These contracts, obtained through a Freedom of Information request, raise questions about the editorial independence of EFE’s coverage of the CoR. According to identical language across the contracts, which span from September 2022 to the present, EFE journalists are expected to “cooperate and work in synergy with the CoR press service in order to identify and develop messages, angles and stories that have the highest potential in relation to the specific national and regional media agenda.”
Although the contracts explicitly state that this partnership is meant to be achieved while “respecting the editorial line” of the news agency, they also specify events the journalist is required to cover, such as the COP29 climate conference, as well as topics like the EU’s Green Deal legislation and Ukraine.
The lines between journalism and PR blur further with clauses requiring EFE, upon request, “to distribute press notes based on the CoR press releases or alternatively, draft and distribute news articles on its basis.”
How do these commitments align with EFE’s editorial statute, which promises “maximum journalistic independence”? The news agency did not reply to Follow the Money’s request for comment. The CoR, for its part, insists it fully respects EFE’s editorial independence. “Media partners have never received orders to report on a particular story with a given angle, nor have they been prevented from publishing any story”, CoR’s Deputy Director of Communication Michele Cercone said in an e-mail.
The EFE deal raises an obvious question: Who else is paid to report on the regional assembly? The CoR says it has similar partnerships with other news organisations, such as Italian news agency ANSA and Polish agency PAP. Who else? We’ve already filed a new Freedom of Information request to find out. Stay tuned!
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